Dom from Crankalicious
Crankalicious hand made cycle care products.
Taking on the larger companies, making the products that they can't (for various reasons of scale etc.).
They're handmade in small batches to unique recipes - most competitive products are very generic. It's like getting a craft pilsener from a small brewery rather than a can of lager from the supermarket.
Love both road and MTB but being lazy/time-starved it's easier to hit the trail on my battered old Trek hardtail.
Local lanes and cycle paths in North Essex (currently).